Marketing With Pinterest as a Creative Business Owner
Whether you are a photographer, designer, artist, or copywriter, getting your portfolio seen by as many people as possible is often quite tricky as a creative business owner. You want your ideal clients to see your work and approach you, that’s the goal. You want your work to do the talking for you. Maybe you’ve tried all the tips, tricks, and hacks that Instagram or Facebook have to offer, but all you are hearing in your mailbox are crickets. Marketing with Pinterest is something that is often overlooked by business owners. If you want to learn about the different marketing strategies, techniques, and secrets that marketing with Pinterest can bring to your business, then keep reading.
What is Pinterest?
People tend to view Pinterest as just another social media app where people post their trendy outfits, Starbucks drink combinations and beautiful home decor. Well, we have some news for you, it’s not actually a social media platform! Listen up, Pinterest is actually a search engine, much like Google… just way more aesthetically pleasing! In essence, It’s a virtual bulletin board where people can create and pin different ideas and inspirations for practically anything! It’s in the name! Pinterest = “Pinned Interests”! So, how does this help you market your products and services to potential customers or clients? Let us explain…
Why is Pinterest a game changer for creative business owners?
There are over 425 million (that’s right, million) users that visit Pinterest each month. It’s those users that are looking for inspiration and information before they make a purchase or big decision. Whether it’s finding the best recipe for banana bread (which is this by the way) or whether it’s picking out a photographer for your next event, Pinterest makes it possible for YOU and YOUR business to factor into their decision-making process! You can showcase your portfolio, case studies, do’s & dont’s, design fails, your process, tips and tricks you’ve learnt on your journey in business, website or brand design inspiration, tutorials and so much more on Pinterest. Over time your pins will be seen by more and more people, and unlike Instagram, Pinterest Pins can stay relevant for years! So, photographers, artists, and creatives, I hope you’re cottoning on to how important Pinterest is and are wondering how you can grow your business through strategic marketing with Pinterest…
How can marketing with Pinterest help grow my business?
Marketing with Pinterest is a skill that creative business owners need to learn or else you’re missing out on free traffic! Yup, FREE traffic to your website and portfolio! Pinterest traffic is purely organic, not only that, Pinterest Pins grow in popularity over time, meaning your work gets seen by more people the longer it’s on Pinterest! But wait, it doesn’t just start working from the get-go. You have to do your homework, research your ideal client’s searching patterns, curate your content to your ideal client, and above all else, optimize your content.
“Okay, but how do I actually optimize my content?”, you ask. Well, if you want organic traffic driven straight to your website and if you want your website to rank higher on Google, you’re going to want to read the following strategies you need to focus on when marketing with Pinterest.
Optimizing your Pinterest Business Page
When optimizing your business page for marketing with Pinterest, you want to prioritize keyword research. Pinterest is a search engine, which means it uses the most searched phrases of its users in order to show certain content on people’s pages. For you to show up in the top searches, you have to utilize the right keywords in the right places. These places include…
Your profile name
Your bio
Board names
Board descriptions
Pin titles
Pin descriptions
Image titles
Not only that, but you also need to make sure your Pinterest page is converted from a personal page to a business page. That’s Key! This allows you to optimize your account even more by being able to claim your website and any of your social media accounts. You also want to make sure you go through and hide any boards you may have previously had on your personal page that are irrelevant to your business, and create more niche boards that are more relevant to your business. Optimizing your business page makes marketing with Pinterest more valuable to you and your business, and allows you to utilize idea pins and rich pins more effectively.
“Okay hold on there, what are Idea pins & rich pins?”
Idea Pins
Idea pins are a recent release from Pinterest. They first rolled out in 2020, and they allow creators to share multi-page posts (sort of like the stories option on Instagram) to reach a wider audience on Pinterest. For creative business owners, idea pins are a great way to showcase your latest designs, colour and mood board inspiration, or even different design layout options.
Rich Pins
Rich pins are one of the best features (in my opinion) that Pinterest has come out with. It makes marketing with Pinterest so much easier and so much more worth it! Rich pins allow you to pull metadata from the website that your pin or pins are linked to and make real-time updates on your pins when they are made on your website. This is super useful for product pricing and descriptions, recipes, and articles. For more detailed information on setting up rich pins and some of the best uses for them, click here.
When utilizing Pinterest properly and making sure everything is correctly optimized, marketing with Pinterest is a huge traffic driver for your business, especially for creative business owners. You are able to showcase your work and your customer experiences to a much wider audience than any other social media platform can offer, and you can also rank your website higher on google to bring in even more organic traffic!
Follow along on our Pinterest Journey here as we showcase our latest brand design projects, web designs, helpful tips, and more! For more information on strategic marketing with Pinterest or how to get started within the world of Pinterest, head on over to by lyss creative co. on Instagram. (Her website is coming soon!) Lyss is a Pinterest and Blogging manager, and has the answers to all of your Pinterest-related questions!