For service-based founders who want their brand to feel thoughtful and consistent so that showing up, sharing your work, and being seen feels a little lighter and a whole lot more natural.
A from-scratch rebrand built for clarity, cohesion, confidence and long-term growth.
But you still pause - just for a moment - every time you share your link...
You’ve got the receipts.
Bits from your different chapters are trying to play together. Nothing is broken per se, but everything is asking for a bit more thought than you have space for. Decisions pile up. Posting slows down.
The Breakthrough Brand is a from-scratch rebrand designed to bring everything into flow. So your visuals support each other, your decisions come easier, and showing up feels natural.
When your visuals change from place to place, everything just takes more effort, for you, and for the people trying to understand what you do. Here’s how that usually shows up...
If it feels harder than it should, you’re not imagining it.
Your feed shifts from calm to punchy and back again, so it takes a second to place you.
You get the “wait — do you do X?” messages, even though your work itself is solid.
A clear visual foundation helps people recognise you quickly, wherever they land.
People can’t actually tell what you do at a glance
01.
You deliver premium results, but the overall vibe still feels a little flexible. That’s usually when the “could you do it cheaper?” DMs start rolling in.
Clear, confident visual cues set expectations early on, so the conversation starts with fit and timing, not discounts.
Your first impression invites price shopping
02.
Your promo carousel says one thing, your sales page says another. People feel the wobble even if they can’t name it.
When everything matches on purpose, Reel → Link in Bio → Checkout feels like one smooth conversation that ends in yes.
Your launches feel a bit cobbled together (because, they probs are)
03.
“Which logo file is it again?”
“Is this the new colour or the old one?”,
You resend files, second-guess choices, and spot mismatches that slow everything down.
A clear brand kit means your VA, copywriter, and future-you grab the right thing the first time — without pulling you out of deep work.
The Asset Scavenger Hunt™ steals more time than you’d like
04.
You open Canva to “whip something up,” nudge boxes and fiddle with colors for an hour, then close the tab.
Reusable, on-brand templates turn “I should post” into “done in five,” so consistency finally sticks.
Posting takes ages… so you just don’t
05.
The Breakthrough Brand is a from-scratch rebrand designed to bring everything into flow.
Not just so things look cohesive, but so your day-to-day feels lighter, showing up is easier, decisions come quicker, and your brand actually supports the way you work.
It’s a collaborative, creative, and strategic process built for founders who care deeply about how their brand feels, and want to be part of shaping it.
The Breakthrough Brand
A brand people recognize, and are drawn to. Built from the ground up.
You’ll walk away with a brand that clearly defines your place in the market — intentional, cohesive, easy to show up with, and naturally drawing in the right clients.
STARTING Investment: $3,200
Typography Selection
Fonts that feel like you — and make your content easier to read, recognise, and remember.
6 Social Media Templates
Pre-built, on-brand templates so you can show off the glow-up without scrambling in Canva every time you want to post.
Brand Guidelines
A clear, no-guessing guide so you (and anyone you work with) know exactly how to keep things consistent going forward.
A Collaborative, Creative Process
Clear steps, thoughtful guidance, and a collaborative rhythm that makes branding feel exciting instead of overwhelming. You’ll know what’s happening, why it matters, and where things are going — without feeling rushed or talked over.
(and why it matters)
Brand Strategy Exploration
We start by getting clear on your goals, audience, and positioning — so every design choice has a reason behind it, and nothing feels random or forced.
Comprehensive Brand Identity
A cohesive visual system you can use everywhere (socials, slides, proposals) without second-guessing whether it “works” or not.
Logo Suite
Primary, alternate, and submark logos designed to flex across platforms, layouts, and contexts without losing their impact.
Bespoke Colour Palette
Intentionally chosen colours that support your vibe, improve visibility, and give you a set of choices you can trust.
Timeline: 2 to 3 weeks
STARTING Investment: $3,200
Here's what’s included in the breakthrough brand
It captures goals, audience, offers, references, non-negotiables and more. I use your answers to fully understand your brand's place in the market, and what steps we need to take to create a breakthrough brand.
After you apply and reserve your date, you’ll complete a detailed strategy questionnaire.
You'll review the options and I’ll recommend the strongest path and why it serves your goals.
I translate your answers into two different creative paths. Both paths have a different mood, font style, logo approach, palette, and art direction.
Your brand identity is something you see and feel in real places like your website, IG posts, proposal covers, presentation decks and more. When all of your touchpoints are cohesive, chossing YOU becomes the obvious choice for your audience.
Once we've locked in the strategy and the direction, we start to build a fully cohesive visual identity with your goals in the center.
Your logos, brand guidelines (AKA Your No-More-Guessing Brand Handbook), and your 15 social templates will be delivered stratight to your inbox. We’ll also record the handover so you (and your VA) can run without second-guessing.
Once everything is polished and approved, we will send over all of your final branding files, neatly packaged and ready to go!
The happiest clients are saying:
“Jess made my business feel like me, but elevated. I feel confident sending clients to my site now, knowing it actually converts.
“I feel like a legitimate business now, not just an Instagram page.”
I feel like a legitimate business now, not just an Instagram page. I knew my idea couldn’t be templated and I wanted something authentically ME, and now I know there’s no better team to listen and bring that to life than Jess
“Jess translated my voice into a brand that finally feels like me.”
“I was entering a new era of my business and needed a brand to match the premium clients I serve. Jess listened, asked the right questions, and translated my voice into visuals that finally feel like me. I’m proud to send people to my website now; enquiries are more aligned, my team has clear guidelines, and I save time because assets are organised and easy to use. It exceeded expectations.”
"I’m proud to send people to my website now. Enquiries are more aligned, my team finally has clear guidelines, and everything’s organised. It finally feels like me."
Quick answers:
In most cases, yes. We define a clear direction and create the identity, guidelines, and social templates to match. If something you already have carries real equity, we’ll bring it forward with intention.
Is this a full rebrand?
Not inside this package. The Breakthrough Brand gives you the full brand setup and files your site needs. If you’d like a Showit site after, we can scope that separately.
Is a website included?
We explore 2– concept routes, choose a lane together, then refine with two rounds. We stress-test in real contexts (site hero, IG tiles, proposal cover) so decisions feel obvious.
How many concepts?
Projects typically run 2–3 weeks. A booking fee saves your start date; the balance is split across the project on a simple payment plan. Rush starts are possible if the calendar allows.
PAYMENT + Timeline?
Become the brand they recognise and remember.
A from-scratch rebrand that brings everything into flow so that showing up, sharing your work, and being seen feels a little lighter and a lot more natural.
